With changes in time, humanity is evolving at a fast rate since the year 2000, and concerns about privacy in cyberspace became an issue of international debate. As healthcare, shopping, online money transfer increasingly took place in cyberspace, people from all around the world got concerned that the most intimate details of their daily lives were being monitored, searched, recorded, stored, and often misinterpreted. Because of this, privacy became one of the important topics of concern for everyone in the cyber age. Our social status, our personal information gets compromised, which can cause us troubles in every way possible there are only a couple of names that we can trust. And when names like that betray us, then it becomes rather difficult to trust other names. Something like this happened in 2017 but, it has hidden from us.
Ogury is a global organization across ten countries, working with 1500+ brand and 3500+ publishers to establish a trusted digital advertising ecosystem driven by the users. On top of that, it was the first mobile advertising engine driven by user choice. An employee from Ogury recently in the mid of 2020 revealed that in March 2017, Ogury emailed an Android app developer to allow Ogury to put its code that serves adverts into the android developer’s app and they would pay him according to the size of the app user database. They claimed that they had an opt-in data collection method, which gave them granular user-level data that no other ad platforms have. The app developer provided them to the motherboard, which guaranteed the source of users would remain anonymous, and the company practices will be sincere and honest. Ogury, with its code, had access to the browsing history of the user, not only from that app but also from the whole device. Ogury then took this data and used it to serve more relevant attention to users in the app as well.
The data collection is no longer happening in this form because of a change in how the android operating system handles app permissions, and we only exploit first-party data that we get directly, said the founder and CEO of Ogury Thomas Pasquet.
Dexati is a company that provides an app for photography. It had claimed that they received over 50 emails from Ogury asking him to integrate its codes into Dexati’s apps, with most of them promising high eCPM the money paid for every 1000 users to see Ogury Advertising. Also, App analysis companies like Might Signal and Apptopia provided a list providing the names of all the apps that contain Ogury SDK’s which included maps, games, horoscopes, and other regularly used apps by an individual. It has found that Ogury has reached over 300 million unique users, including 15 and 14 Million users from China and India, respectively. Pasquet said Ogury partners with over 9000 companies, where data collection does not happen in all of them. If the consumer does not permit us to collect data, then the consumer will see their adds but will not be targeted as no data was collected. He added that they store data for 90 days for active use, 120 days for reporting, and 1080 days for backup, after which they delete their data.
This case is still under investigation, yet incidents like these can lead to mistrust and panic in the mind of the users.
Things that can happen if someone gets access to your browsing history:
If someone can access your browsing history, they can access information about what sites you visited, which you may not want others to know. It may be related to health issues or your financial status or any other personal topic. The concern here is about privacy than general security. Besides, having access to your browsing history may give an attacker additional information that they could use to initiate phishing and social engineering attack. They may know what sites you visit, which gives an idea of the site to impersonate and try to get you to enter your personal information.
- Clear your browsing history regularly.
- Clearing cached data from your hard drive can improve your web browser performance.
- Use the Private browsing method.
- Don’t give Permissions to applications which they don’t need.
- Update your applications and operating system regularly as with each update, your security also strengthens.