Guide To Social Media Marketing
What actually social media marketing is and how is it related to digital marketing –
Digital marketing is a wide term and can be heard everywhere so why is digital marketing related to social media marketing is the question.
Digital marketing is advertising and marketing using digital channels and one of the channels is social media so we can say that social media in simple terms is advertising and marketing using social channels or social platforms like Facebook Instagram YouTube Twitter and many others.
Brand Building In Social Media Marketing
You might have come across a lot of people on YouTube Instagram or Facebook postings videos related to anything that may provide entertainment knowledge or teaching any kind of skills this particular thing is termed as brand awareness or product awareness, but when an individual person does that by themselves it can also be termed as personal branding.
Organic Marketing
When an individual or a company gets a lot of enrollment that too without any kind of investment that is going to be termed as organic marketing. Eg. You’re going to open a YouTube channel and it goes viral that’s how what is organic marketing you get what you want without any kind of investment.
Paid Marketing
When we payout for running our adds on social media platforms like Facebook Instagram for our promotion it would be termed as paid marketing. Eg. A lot of big companies pay to play their adds on social media platforms to reach out to people and that’s paid marketing.
Re-Marketing
When we are on such apps and promoting our selves there are few people you come to our page see out videos or know about us when we try to target only such kind of audience then it’s remarketing. It is a very powerful weapon as it’s cheaper than targeting new people. Eg you open a YouTube channel and got few subscribers and then you start on focusing them rather than trying to engage thenew audience you lookout for what they need that’s re-marketing.
Thing’s we can get from social media platforms –
- Brand awareness – People will come to know about your company and will get to what actually you do and can provide them
- Personal branding - When an Individual works like YouTubers people will come to know about you and you will be able to show yourself.
- Provide new leads - You will get new leads will come to know do people like you or not what do they want from you more.
- Growth in business - As it is a wide platform more and more people will be able to reach you and come to know about your business and show their interest.
- Customer engagement- Such platform provides customers with the opportunity to give their reviews and what do they expect more from you or whether they like your service or not. So you can know what they actually want.
Problems we can face while marketing on social media
- Organic Marketing gets declined as there are a lot of people publishing things out so social media platforms do not show every content they only show that contents that relevant and people can be engaged in them. Also if they decline organic adds then people will go for paid marketing and this will help that particular app to earn money.
Most popular social media platforms for Marketing
- YouTube
- TIKTOK
TIKTOK and YouTube these days are the most trending ones and ca provide one a very nice organic reach.
How to choose the best platform for your business
Every platform can’t be right for your business we need to check out what is the nature of our business what kind of audience do we need for it
- Customers age group
- B2B business or B2C
Such kind of points needs to look after for deciding the platform.
LinkedIn and Twitter are the best platforms for B2B kind of business. Facebook YouTube Instagram work for B2C, but you YouTube can also work for B2B and B2C.
If you’re very good with videos to go for YouTube Facebook is too competitive.
Strategy For Social Media Marketing
- Need to choose our networks.
- Plan out the contents that you want to be shared.
- Also, plan the contents that you’ll create.
- Find out your goals what you really want to achieve.
- Make a schedule and promotion plans.
How To Build Social Media Plans
- Decide your objectives.
- Know about your target audience.
- Find out a proper strategy.
- Determine calls to action.
- Pick the best tools for the job.
- Execute and experiment.
Social Media Marketing Is Here To Stay
We can’t ignore social media these days, whether we talk about the people who use it for entertainment or the people who use it for promotion of their business. The company’s need to get ready for the new era of marketing to get in pace with their competitors and take challenges to overcome them
When compared to traditional marketing social media marketing is a smart and more affordable way to quickly find and interact with the consumer.
Future Of Social Media Marketing
Social media’s addiction to people will raise in future, more networking websites will be launched, the number of internet users is going to increase there are also chances of internet getting cheaper and more accessible, but the disadvantage of social media is going to be harmful it will be effecting health, workplace, children’s education.
To know the importance of social media marketing –
“ We can also evaluate the importance of using social media marketing by realising the importance of social media in the everyday life of people who are likely to become our customers”
- Archita Gupta
