WHY DIGITAL MARKETING NEED EXISTENCE?
“INSPIRATION IS THE MOST IMPORTANT PART OF OUR DIGITAL STRATEGY” — PAULL YOUNG.
Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. — JIMMY WALES.
Digital Marketing is the promotion of products over the internet or any form of electronic media. Digital marketing is basically the use of digital channels to promote or market products and services to targeted customers and businesses. Digital marketing can help brands improve their customer relationships, its tactics like social media are not only great for improving customer service, but also by allowing brands to better get to know their customers. Digital Marketing has been rising in popularity over the last several years and the reason for this is the whole world is online. This makes our lives easier; internet consumption is growing and as a business owner, we need to take advantage of this.
The term Digital Marketing was first used in the 1990s. The digital age took off with- coming of the internet and the development of the web 1.0. For taking our business at global market place digital marketing is necessary. We can save money and reach more customers with a small amount of money than our audience and allow them to know your personality which can help them to create brand loyalty. We can easily track the responses to our marketing. Importance of digital marketing in today’s scenario also reflects the ability in exemplary targeting and capacity for achieving a higher percentage of converted customers. In this world over 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of digital marketing.
DIGITAL MARKETING AS A CAREER: -
Digital marketing is a booming career path for students, it’s a platform where every day is new to us. It just requires passion and a desire to succeed. Digital marketing is trending as these formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer a more impressive, engaging experience. Nowadays consumer needs such memorable, fun content from brands, as it helps them to feel more connected to the company. The latest trend in digital marketing is Get involved or get left behind. So, as we can see things are moving fast in the digital marketing world. In 2020, technology, video, voice search and interactive content will be among the most prominent trends. Snapchat more likely to be used most often by wealthier teens; facebook most popular among the young generation. To build a great digital marketing strategy included are objective, identity, competitor, search research, social media marketing, email marketing, content marketing, mobile marketing and measure results.
THE REASONS WHY DIGITAL MARKETERS LOVE THEIR JOB: -
· The future will be bright.
· We can work ourself.
· We can be independent.
· We can work anytime and anywhere.
· We can help people to solve problems.
· Helps to stay current on technology
· Helps to stay connected with people.
· Keep pace with a constantly evolving industry.
· Outsourcing helps you scale.
· Makes us take up and face the challenges.
· Becomes passionate.
STEPS TO START UP A SUCCESSFUL DIGITAL MARKETING CAREER:-
· Get to grip with social media
· Build your LinkedIn profile.
· Join a networking group.
· Find a mentor.
· Stay up to date with the latest trends.
· Start a blog.
· Understand how analytics work.
· Take some online courses.
· Learn to code.
· Decide on agency vs industry.
CONCLUSION: -
Modern technology has changed a lot; besides the growth of modern technology, the technique of business has also changed. In this regard, digital marketing comes to take a great position. This modern generation does not want to go to any shops or shopping mall to buy anything, they want to buy everything online. So, various companies always try to stay connected with their consumers or customers through the internet. Digital Marketing is a dream project for a digital marketer. Digital marketing is one of the most exciting, challenging and fast-paced industries you can work in and that ‘s a promise you’ll never be bored.
SOVEN DEVELOPERS are the developers where web designing, graphic designing and mobile development needs are taken care of. They help us to build the best out of their services in the market along with application development. Their support will make sure that we don’t face any problem while using their services or their platform. Their goal is to provide 100% satisfaction to the client. People are using digital marketing on a daily basis, but very soon, traditional marketing platforms will disappear, and the digital marketing platform will completely take over. Digital Marketing is very much important to launch a product. It is a great platform where everyone can show up their talents to the whole world which really makes us live easier.
BY:- KEERTHANA REDDY R
